TikTok is introducing a new feature that permits them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global release. This shift aligns with a rise in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this output is deemed “AI slop”, a label for poor-quality, factory-style content that is typically illogical or surreal.
Our research shows that many people enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the ability to see more or less of that, according to their own choices,” stated a platform representative.
Volume and Proportions
The service shared that there are presently 1.3bn videos on its app labeled as AI-generated. Collectively, in excess of 100 mn videos are added to the service each day, making AI content a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of limit or boost the volume of AI-generated videos they view by opening the topic control feature in the app and selecting “AI-generated content”. Additional categories that are already be modified under the filter include politics, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to tag convincing artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the platform will now apply an “AI-made” tag to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This step is aimed to stop users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for experts and groups to create informative material about responsible artificial intelligence. This project will benefit charitable organizations specializing in training coding and technology.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over plans to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to cut hundreds of positions in its content moderation division in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive stated that human moderation would remain essential, but automated tools can protect employees by eliminating the most graphic content before it is viewed by people. TikTok announced a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
